Spring/Summer 2024 - Press Release

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Spring/Summer 2024 - Press Release

byChance draws inspiration from a rich musical heritage and legendary musicians, translating it into a men's clothing line featuring cut and sew garments, graphic T-shirts, and accessories. This collection captures the enduring essence of music, blending historical influences with contemporary aesthetics.

The brand aims to redefine the fusion of music and fashion by prioritising premium design, subtle detailing, and a strong focus on quality. From its origins in Ancient Babylon to the iconic era of bands like The Beatles and The Rolling Stones in the 1960s, paisley patterns symbolise the timeless connection between music and style.

Inspired by musical heritage and iconic musicians, By Chance effortlessly infuses this essence into its men's clothing line. Through cut and sew garments, graphic tees, and accessories, the collection captures the timeless spirit of Indonesian music, bridging past and present.

In our Drop 1 collection, we delve into a diverse array of materials across different pieces. From felt to mohair and oxford to cotton canvas, each material was carefully chosen to evoke a sense of nostalgia.

Photos & Visuals

All Credits goes to :

Photography by Hilarius Jason
Styling by Rama Dicandra
MUA by Shaluna Makeup & Dessy Untadi
Model by Timur Timur and Marcello Tahitoe

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